The art of buying art involves method, discipline, and goal setting. It is as much about strategy as about intuition.

You may be a self-proclaimed authority on art, but that does not qualify you to make BUY and SELL decisions on your own. We explain critical steps to buying art, such as ‘defining’, ‘selecting’, ‘researching’, and last but not the least, ‘buying’. In other words, this four-part essay series will briefly outlines the strategy and methodology to buy quality art.

Going beyond time-based decisions of buying and selling, learn to discover the pure joy of art world. Before you may decide what kind of art – in terms of style, themes and media – that you like, you first have to set aside those preconceived notions you harbor about art world. Key to buying art is art appreciation that should logically lead to art collection.

If you want to master the process of buying and investing in art, make sure the work is original. The fine art market place is rather complicated. Modern and contemporary art world is not easy to understand. You need to be cautious if you do not know your way around.

The art market – offline and online - is full of products, which look, sound and feel like original work of art. They may be actually reproductions of the original pieces. Reproductions are no more original than magazine or newspaper illustrations. You need to seek expert advice.

Art professionals at leading galleries, websites and art auction houses will explain what makes an art work original. They teach you how to recognize originals and distinguish them from copies or reproductions.